First Media Strengthens Service to Customers Through FITA Characters

iwanrj.com – Jakarta – PT Link Net Tbk or First Media strengthens customer-based services virtual assistantsby introducing a female character named FITA to the public.

A few days ago, there was a lot of discussion on social media timelines because of a video uploaded on the Twitter account @punyaikan showing a woman sitting on top of a building in Jakarta.

The figure turned out to be named FITA alias First Media Support Assistant. FITA is a woman who is described as a superhero and dedicates herself to fighting enemies that endanger First Media’s services.

“Eeh see what’s on top of the building? Who is that, how come there is no fear up there?,” tweeted the account @punyaikan on Wednesday (12/04/2023), while posting a video of FITA in the building.

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Hey, what’s that on top of the building? Who is that, how come there is no fear up there? pic.twitter.com/vPSrlyfXjT

— ndo (@punyakan) April 12, 2023

In fact, FITA has been around since 2020, whose job is to provide convenience to customers and is part of First Media’s commitment to continue providing quality service solutions.

First Media’s customer service feature is in the form of a chatbot that can be used to ask for various information and services. However, in early June 2023, First Media will add Augmented Reality (AR) innovation to FITA, previously presenting the FITA character to the public this month.

Through an official statement received on Tuesday (18/04/2023), Deputy Chief Marketing Officer of PT Link Net Tbk, Santiwati Basuki said that FITA’s character has further enhanced the customer’s positive experience in enjoying fixed broadband internet services and First Media cable TV.

“This character is also our commitment and effort in getting closer to customers, especially millennials and gen Z, and to offer new experiences that are easier as well as fun,” said Santiwati.

With AR innovation coming in June, it will be easier for customers to access various features, starting from self-troubleshooting which will lead to a video guide on YouTube First Media World.

In addition, if customers need technician assistance, they can make online bookings through the FITA Live Chat feature. First Media loyal customers can also access First Rewards loyalty program information, and can exchange their points with Priority Services, First Club, and First Privilege on the My FirstMedia application.

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All of these features can be easily accessed by logging in after scanning the QR code on the Set Top Box (STB) owned by each customer.

“Beyond customer service, the new innovations at FITA are part of the spirit of #MoreKencanglebihBebas which has been echoing since the beginning of this year and is an effort to improve First Media Digital Self-care services that are here to help customers,” explained Santiwati.

Download the My FirstMedia application through the Play Store and App Store, or visit the websites http://cek.firstmedia.com and http://my.firstmedia.com to be able to interact with FITA who are ready to help at any time. [NM/HBS]