Berikut Sega Plans to Buy Angry Birds Development Company Rovio
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iwanrj.com – Jakarta – Popular video game company Sega is planning to buy Rovio Entertainment, the company developing the very popular game Angry Birds.
Rovio previously became famous in the late 2000s to early 2010s, thanks to the popularity of its flagship game, Angry Birds. In fact, the game became a phenomenon in the world and gave birth to various sequels, spin-offs, and was adapted into films.
However, Rovio was not as popular as it used to be, and resulted in Angry Birds being removed from the Google Play Store in February, in order for the company to focus on developing its newest service.
quoted Telset from Gizmochina, currently, Sega is in the final stages of acquiring Rovio Entertainment, the sale deal is expected to close next week paying around $1 billion for Rovio and all of its intellectual property, including Angry Birds.
Sega’s move to acquire Rovio is seen as an effort to strengthen its presence in the mobile gaming market, to be able to compete quickly from its competitors.
However, the offer to acquire Rovio did not only come from Sega, because previously the Israeli company Playtika had offered $800 million in early 2023 to acquire Rovio.
Also, the acquisition of Rovio could help Sega improve its gaming offerings for mobile devices, and it remains to be seen what the company’s plans for the iconic Angry Birds character are.
Sega itself has been a longtime player in the video game industry, thanks to its popular franchises, such as Yakuza and Sonic. Apart from that, the company is reportedly working on a new Sonic game which will feature better graphical elements and multiplayer.
Overall, Sega’s acquisition of Rovio is a significant development in the video game industry, and it will be exciting to see how much innovation and collaboration the two companies will deliver.
On the other hand, this acquisition step also highlights how mobile games in the gaming industry must continue to adapt and develop to continue to exist. [FY/HBS]