The trend of shopping for rice and dry food has increased 6 times on Tokopedia

iwanrj.com – Jakarta – During the first quarter of 2023, online shopping is still the choice of the Indonesian people. The shopping trend for rice and dry food tends to increase more than 6x on Tokopedia.

Tokopedia’s Head of Corporate Affairs, Ekhel Chandra Wijaya explained that there was a growth in shopping trends for various types of products at Tokopedia in the first quarter of 2023.

For example, products such as food and beverages, cleaning supplies as well as body and beauty care, which are some of the best-selling products on Tokopedia.

“The spending trend for some of these products has, on average, increased more than 3x, compared to the same period in the previous year,” said Ekhel Chandra Wijaya.

Meanwhile based on the type of food, the trend of buying rice and dry food such as almonds has also increased more than 6x, which means that these two types of products are much sought after by consumers.

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“We noted that products such as meat and seafood, breakfast foods as well as rice and dry food each experienced an increase in transactions of more than 3x, more than 4x and more than 6x,” explained Ekhel.

Tokopedia also saw an increase in transactions for cleaning equipment products by more than 3.5x in the first quarter of 2023 compared to the same period in the previous year.

Products such as dishwashing soap, glass cleaner and air freshener are among the most sought-after cleaning products in Indonesia.

Based on the official statement received on Sunday (14/05/2023), Ekhel also announced which cities or regencies have experienced growth in sales transactions.

As a result, Karawang, Madiun and Gianyar experienced the highest increase in transactions on Tokopedia in the first quarter of 2023 with an average increase of more than 4x.

This growth was made possible thanks to Tokopedia’s Hyperlocal initiative, which is manifested in the Featured Store Collection (KTP) feature. A product curation page from the seller closest to the buyer’s location, thereby encouraging buyers to shop at the nearest MSMEs.

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“Seeing the high enthusiasm of the public in shopping online through Tokopedia, we are trying to continue to help businesses make the best use of digital channels, to create opportunities without barriers through various initiatives, one of which is through an initiative with a Hyperlocal approach,” said Ekhel.

Thanks to Hyperlocal, various regions experienced an increase in transactions in Q1 2023,
and help promote economic equity in Indonesia.